The Wall Street Journal &
Dow Jones Brands
As a freelancer, I contributed to multiple Dow Jones brands, including Barron’s, The Wall Street Journal, The Future of Everything Podcast, Dow Jones Corporate, Mansion Global, and WSJ Magazine. I independently managed projects while collaborating closely with creative directors and in-house clients, delivering a wide range of materials—from newspaper and digital ads to conference collateral and white papers.
Art Director | Designer | Illustrator
The Wall Street Journal
Education Activation Campaign
I concepted and designed the look and feel of the education activation campaign for the Wall Street Journal, which is a campaign to encourage students to activate their free memberships. The look and feel was also deployed across multiple platforms and other campaigns within the education department, including materials surrounding the site launch for the newly designed education site.
Initial moodboard chosen by the client.
A print ad concepts.
An email blast template.
Concepts for Facebook ads.
Display ads deployed across multiple websites.
Concept designs for “membership tiles” – static banners for the new education site refresh launch.
A storyboard for the education video. The video was animated by Laura Salabury and can be seen here: https://education.wsj.com/
Barrons
Designer | Illustrator
While working for The Box at WSJ, I also contributed to several Barron’s projects. I personally designed and illustrated this piece, which was selected from a pool of designs created by a team of designers. Below are the chosen design and the final printed version
Final client choice and final published piece below
Early explorations
The Wall Street Journal
The Future of Everything
Podcast Banner Ads
Designer | Art Director
For this series, I collaborated closely with the in-house art directors and motion designer to create banner ads for The Future of Everything podcast. We reimagined the traditional WSJ 'stipple' illustrations to craft visuals that reflected the podcast’s content. I designed each banner ad placement, all of which were successfully deployed."
