Rosemary Rose Finery
Creative Director | Web Designer | Branding Designer
Rosemary Rose Finery had a brand new physical space. They had quickly and hastily launched with a make-shift logo created by a personal contact. The logo was basically just an AI visualization with no proper usage and poor quality, typical typefaces. Jessica had a strong personal vision and aesthetic that wasn’t being reflected in the current look and feel. Plus, she needed a roadmap for how to expand her brand and content.
I stepped in and revamped her existing logo idea- taking the bones of it and expanding in a way that was both conceptually relevant and scalable for her business. I created a visual system including typography, illustrations and a modular logo that can be used as a full lock-up or separately as simply a logo mark.
Early iterations
Additional Final Pages
