Leqembi
Art Supervisor | Group Art Supervisor | Key Launch Team Designer
I contributed to every facet of the launch for Leqembi, an early Alzheimer’s treatment. From journal ads and reprint carriers to the HCP website, infographics, icon development, and email designs, I helped shape the visual identity of this newly introduced product.
Following FDA approval in the summer of 2023, Leqembi launched successfully with the new look and feel, reflecting a cohesive and thoughtfully developed brand presence across both print and digital platforms.
Explorations for the HCP site
Explorations for the Patient site
Leqembi DSE Site explorations
This concept was intended to utilize a cut paper look to emphasize the idea of shedding light by using cut paper imagery to bring in a more human effect and to create imagery that stands out.
Reprint Carrier
A reprint carrier I designed and saw through to production.
Leqembi Clinical Summary
A print project that I saw from start to finish.
