I designed the Enfamil Enspire website and social media, including the digital identity and main pages and oversaw development. This was part of a product launch for Enspire– a new high end Enfamil product with advanced molecular properties for nutrition.

Problem: Create a digital identity showcasing the new product that fits within the newly defined visual identity but is ADA compliant and stands out on the web. Showcase the value of the new Enfamil formula and connect to health conscious new mothers.

Solution: Leveraging the new brand guidelines by using pastel tones as backgrounds and introducing a dark blue pulled from the packaging to create a modern web look and feel that is ADA compliant. Creating a parallax web design to illustrate the MOA. Creating a page as a hub for nutritional information and translating this information for social media. Leveraging campaign splashy campaign photography to draw users in.

Result: Successful launch of website and social media materials leading to an increase in product awareness and sales.