Concepting
Associate Creative Director | Group Art Supervisor
Concepts for Keytruda Biomarker
Showing that the patient has something unique about them i.e. a biomarker in their DNA that makes them eligible for Keytruda, an immunotherapy based cancer treatment.
Keytruda Concept Development: HCP focused Molecule Pathway Digital Interactive Story depicting the MOD of how molecules and proteins bond to activate Keytruda immunotherapy.
Concepts for ARIKACYE
Hidden Flags: Activations for HCP DSA campaign featuring a coffee table book enabling HCP’s to find the hidden warning signs or “flags” of MAC lung disease progression and play the game on an app using a QR code.
Gilead Concept Development: Using AI and Photoshop to create meaningful designs for NSCL lung cancer and beyond
Leqembi Concept Development: Exploration for “Take on Tomorrow” concept exploring how HCP’s can envision their patients’ active futures once they have their Alzheimer’s disease under control.
AI explorations for Leqembi concept involving the idea of activating the nervous system with light.
Banner Tactic for “Let It Last” concept emphasizing lasting moments with loved ones.