Colgate Mint

For Colgate Mint, we proposed a series of in-store activations designed to engage shoppers with the product and introduce them to Colgate Mint—a new toothpaste flavor made with locally sourced mint. This initiative was part of a larger campaign that featured interviews with farmers, including online videos where they spoke about their crops.

For the in-store experience, our idea was to incorporate augmented reality: shoppers could scan the aisle with their phones, transforming it into a virtual mint field. As they approached the product, a video would play featuring the farmer who grew the mint.

I led the concept development and creation of this pitch, and in the absence of our creative director, I presented it to the client myself—successfully securing their interest.