ARIKAYCE
Associate Creative Director
For ARIKAYCE, I was a core launch team member working on both HCP and DTC DSA launch materials including websites, printed materials, branding, social, banners, and OOH. I also worked on the unbranded launch for ARIKACYE.
WINS: I personally oversaw a large OOH campaign for the CHEST and IDWEEK annual congress, working closely with account, production and vendors to ensure design animations for airport terminals, bus stops, and billboards.
I also personally designed a sculptural print piece to be distributed, working closely with production, account, and PM to ensure we stayed within budget and created a seamless design to vendor specs.
Additionally, I created the final logo for the HCP site and participated in the concept exploration for both logos.
I personally created and oversaw additional design ofan icon library featuring 56 icons for the ARIKAYCE unbranded launch.
Live sites for HCP and DTC DSA sites are here:
https://www.spotmacprogression.com/
https://www.knowmacprogression.com/
HCP OOH: Billboards & Congress Materials
CHEST Congress Guest Check-in Printed Takeaway
The Ask:
Create a takeaway piece to be distributed at hotels near CHEST annual HCP Conference that is memorable, supports the campaign, and stands out from other conference materials.
The Constraints:
We had to stay within strict Congress guidelines, producing a flat 5” x 7” postcard.
The Solution : I recognized the opportunity to bend the rules by designing a postcard that folds into a standing, sculptural flag, reflecting the overall campaigns message of recognizing the “yellow flags” that indicate MAC lung disease progression. We were met with further constraints when we realized that we could not deliver the piece folded, so I worked closely with production, vendors and account to create a piece with score marks and folding instructions so that HCP’s could take the piece home and set it up in their offices as a reminder. The piece features campaign imagery on the “inside” so once folded, it can be opened to reveal information about the Congress booth and MAC lung disease progression. 3,000 pieces will be created and distributed at the upcoming CHEST congress.
DTC Materials
DTC social ads featuring new campaign imagery: animated felted dolls unraveling due to their MAC lung disease complications
