BluePaige Designs
Design & Art Direction / Digital + Print + Motion / by Jen Shepard
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The Wall Street Journal Education Campaign

 

the wall street journal education activation campaign

Agency: The Box for The Wall Street Journal

Role: Design, Art Direction, Concept

I concepted and designed the look and feel of the education activation campaign for the Wall Street Journal, which is a campaign to encourage students to activate their free memberships. The look and feel was also deployed across multiple platforms and other campaigns within the education department, including materials surrounding the site launch for the newly designed education site.

 
Initial moodboard chosen by the client.

Initial moodboard chosen by the client.

A print ad concept.

A print ad concept.

An email blast template.

An email blast template.

An alternate color scheme and messaging for the print ad concept.

An alternate color scheme and messaging for the print ad concept.

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Concepts for Facebook ads.

Concepts for Facebook ads.

Display ads deployed across multiple websites.

Display ads deployed across multiple websites.

Concept designs for “membership tiles” – visuals for advertisements for the new education site refresh launch.

Concept designs for “membership tiles” – visuals for advertisements for the new education site refresh launch.

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Banner ads based on the look and feel adapted for the WSJ education site relaunch.

Banner ads based on the look and feel adapted for the WSJ education site relaunch.

A storyboard for the education video. The video was animated by Laura Salabury and can be seen here:  https://education.wsj.com/

A storyboard for the education video. The video was animated by Laura Salabury and can be seen here: https://education.wsj.com/