THE LAND OF PLENTI

Role: Lead Designer/Art Director, Production Oversight

Agency: Saatchi and Saatchi

Branding and concepting for Yoplait Plenti. I assisted in every stage of ideation, pitching, and production of the broadcast commercial. I also designed, storyboarded, concepted and oversaw the final 3D rendering and animation for the end frame..

 
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branding1.jpg
Storyboarding: An early sketch from the pitch

Storyboarding: An early sketch from the pitch

Branding4.jpg
Branding3.jpg
Initial Storyboard for the endframe.

Initial Storyboard for the endframe.

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