TIDE

Agency: Saatchi and Saatchi

Role: Illustrator, Designer, Art Director

Designs and illustrations for various projects for Tide including landing page designs, animated display ads, illustration for social media and more.

TIDE DO YOUR LAUNDRY

I designed and illustrated a series of social posts for a Tide campaign focused on reminding millenials to do their laundry.
The illustrations established the look and feel for all social posts in that category moving forward.
The illustrations were then animated into GIFS and posted on Twitter and Facebook.

Early Iterations: digital sketches and ideas