Experimentation in Communications Design:
Moving Toward a Methodology of Innovation
Spreads from my thesis book, which explores the possibility of using randomization as a tool for achieving innovative
results. The process references the visual art experiments of John Cage and advocates for open-ended visual research. The book itself was created
using a series of randomized physical acts so at times is illegible or nonsensical yet offers a legend in the index. The entire book can be found here.