BluePaige Designs
Design & Art Direction / Digital + Print + Motion / by Jen Shepard

The Episcopal Church


The Episcopal Church

Jesus Movement logo & branding

Role: Design, Concept

Client: The Episcopal Church

I worked closely with the international Episcopal Church Headquarters to design the logo and branding for their “Jesus Movement” campaign. The logo and guidelines were included in the style guide and deployed across materials internationally.

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The Process

Inspiration: Lubalin and Vintage Post Cards

Brainstorming: Rough sketches and notes from my sketchbook

Ironing things out: Sketches + concept, first round (click to scroll through)

Iterations in black and white:

Client feedback was to flip the hierarchy of information, showcasing the tagline as opposed to “The Jesus Movement”

Final client choice in multiple color iterations

The updated Visual Identity Guide