Merck and Keytruda
Campaign concepts, digital tools, conference graphics, print design, banners, charts, and more
Role: Group Art Supervisor, Art Supervisor, Designer
Client: Merck/ Keytruda
Agency: Wildtype
As an Art Supervisor and Group Art supervisor at Wildtype I worked on the launch for the Biomarker SCLC indication, helping to define the look and feel of all materials and overseeing the production of launch tactics. I also worked on nearly every indication in the Keytruda wheelhouse and assisted with Merck Oncology unbranded concepts and materials.
Merck Concepts
Conceptual explorations for a Merck unbranded campaign
Concepts for Keytruda Biomarker
Showing that the patient has something unique about them i.e. a biomarker in their DNA that makes them eligible for Keytruda, which is an immunotherapy cancer drug.
Pathologist Educational Resource
An IPAD tool that I designed and art directed. I created the look and feel for the entire piece, including the interactivity and style of the diagrams. This look and feel was used on multiple pieces, including conference graphics. The tool demonstrates how pathologists can spot biomarker eligibility in a patient’s cell stains by identifying characteristics of the specimens.
Keytruda CPS Scoring Tool
An interactive tool to teach HCP’s’ how to score patients for “CPS”– a combined score representing PD-L1 expression in a cell specimen, which determines their eligibility for Keytruda. Reps used the tool to interact with HCP’s at the annual CPS Oncology Conference. I was the main art director who came up with the look and feel for this piece which was used across multiple platforms including large screens at the conference, and re-adapeted for pieces such as the Pathologist Resource Tool above.
