LEQEMBI LAUNCH TACTICS

Print, Web, and Branding for HCP, DSE, and Patient Facing Materials

Role: Group Art Supervisor, Art director, Designer

Client: Esai

Agency: BGB Group

I worked on every aspect of this launch for the early Alzheimer’s treatment drug, Leqembi. From journal ads and reprint carriers to the website, infographics, icon development, and email designs I helped shaped the look and feel of this newly launched product.
The drug was FDA approved this past summer and successfully launched with the new look and feel.

Leqembi Websites

I worked on many explorations of the Leqembi HCP site and created assets for deployment. The live site can be found here.

Final HCP Homepage

Explorations for the Patient site

Leqembi DSE Site explorations

This concept was intended to utilize a cut paper look to emphasize the idea of shedding light by using cut paper imagery to bring in a more human effect and to create imagery that stands out.

Reprint Carrier

A reprint carrier I designed and saw through to production.

Leqembi Clinical Summary

A print project that I saw from start to finish.

Leqembi Infographics

I helped establish the look and feel of multiple types of infographics for all Leqembi materials. Here is an example of an infusion schedule that is on the current site.

Leqembi Icons

I was in charge of creating and organizing this icon library for use across Leqembi platforms. I created or sourced many of them myself and ensured they were all consistent.