Concepting Explorations
Various concept renderings using AI and Photoshop
Role: Art Direction/Design
Client: Gilead, Lequembi
Explorations for Gilead unbranded campaign emphasizing research in small cell lung cancer research
Exploration for “Take on Tomorrow” concept where patient envisions their active future once they have their Alzheimer’s under control. I created the imagery and hand typography.
AI explorations for Leqembi concept involving the idea of activating the nervous system with light.
Banner Tactic for “Let It Last” concept emphasizing lasting moments with loved ones.